Pitti Immagine Uomo 92nd edition will take place in Florence next June, from 13th to 16th, one of the most important men’s fashion and accessories fairs, which twice a year gathers the most renowned international prêt-à-porter designers .
This event is a meeting point within the clothing sector, where both the best established trademarks and those emerging can be found, making it one of the indispensable international showcases.
Pitti Immagine Uomo, is also the most exclusive launching pad for new and exciting men’s fashion projects; great names such as Giovanni Battista Giorgini took their first steps in the fashion world linked to this event, back in the fifties. The latter is, as Vogue.it defines it, the man who created the “Fashion Show” concept in Italy.
This edition will have the presence of 1.220 brands, 44% are international. The main countries of origin of the visitors are: Germany, Japan, Spain, United Kingdom, China, the Netherlands, France, Turkey, Switzerland, Belgium, USA, South Korea, Russia, Austria, Portugal, Denmark and Sweden.
LOVAT&GREEN in Pitti Immagine Uomo
In the previous edition last January, LOVAT&GREEN presented their FALL/ WINTER’ 17-18 collection, with a great reception from buyers worldwide. LOVAT&GREEN’s scarves and foulards, their quality, shades and unique designs, continue seducing.
As usual, next June, LOVAT&GREEN will again attend the spectacular Fortezza da Basso, where the fair is held. On this occasion the new collection designed for the next SPRING/ SUMMER 2018 season will be presented. Our display will be at STAND No. 49, FUTURO MASCHILE Area, ARENA STROZZI pavilion. The air conditioning and the dangerous wind drafts have increasingly made scarves and foulards essential in every wardrobe despite the high temperatures, becoming one of the basic accessories that will accompany us throughout the year and, especially, in spring.